Who is Jack?

HappyBdayJack is a sustainable underwear artisan brand handmade in Belgrade and inspired by 60’s French art nouveau aesthetics icons.

Who is Jack?

HappyBdayJack is a sustainable underwear artisan brand handmade in Belgrade and inspired by 60’s French art nouveau aesthetics icons.

Collections are being created in limited quantities,
all products being unique.

Everything is drawn, coloured, tie-dyed, cut, modelled, sewn by hand, involving Belgrade art scene. The idea is to leave as little footprint behind as possible – all leftover materials are to be used for production of artistic wall carpets, and other home cotton accessories. We have taste for zero waste. ♻️

The Emojis Collection

The debut collection is inspired by the power of emojis in digitalized world. Emojis are images, but they are also endlessly symbolic – they stand in for words and concepts and contextualize the tone of the conversation and increase the imagination and vocabulary of your body. Embroidered Emojis! 😎

Tie-Dye Collection

Invented in the mid-1960s in the United States. The technique celebrated its 100th bday and is still alive and kicking! Tie-Dye is never gonna die! 🌻

Capsule collection of Tops – with 3 motives – Leopard – pattern of Jack’s favorite animal, (Jack once said “it deserves Pantone dedicated color!”), curious Snake and hippie Flower power! 🍃🌺🍃

Sunny Side Up Capsule Undies

Capsule collection of Undies – painted on pre-coloured cotton, on a countryside…2 times tye-dyed, 24h sundried! ☀️

Sunny Side Up Undies Capsule Collection is out of the office. Surfing or sunbathing on the beach, on Montenegro riviera. At KITELOOP Shop, Ada Bojana.

Collections are being created in limited quantities, all products being unique.

Everything is drawn, coloured, tie-dyed, cut, modelled, sewn by hand, involving Belgrade art scene. The idea is to leave as little footprint behind as possible – all leftover materials are to be used for production of artistic wall carpets, and other home cotton accessories. We have taste for zero waste. ♻️

The Emojis Collection

The debut collection is inspired by the power of emojis in digitalized world. Emojis are images, but they are also endlessly symbolic – they stand in for words and concepts and contextualize the tone of the conversation and increase the imagination and vocabulary of your body. Embroidered Emojis! 😎

Tie-Dye Collection

Invented in the mid-1960s in the United States. The technique celebrated its 100th bday and is still alive and kicking! Tie-Dye is never gonna die! 🌻

Jungle of Eden Capsule Tops

Capsule collection of Tops with 3 motives: Curious Snake, Hippie Flower Power and Leopard, pattern of Jack’s favorite animal, as Jack once said “It deserves Pantone dedicated color!”. 🐆  🍃🌺🍃 🐍

Sunny Side Up Capsule Undies

Capsule collection of Undies – painted on pre-coloured cotton, on a countryside… 2 times tye-dyed, 24h sundried! ☀️

Sunny Side Up Undies Capsule Collection is out of the office. Surfing or sunbathing on the beach, on Montenegro riviera. At KITELOOP Shop, Ada Bojana.