Who is Jack?

HappyBdayJack is a sustainable underwear artisan brand handmade in Belgrade and inspired by 60’s French art nouveau aesthetics icons.

Who is Jack?

HappyBdayJack is a sustainable underwear artisan brand handmade in Belgrade and inspired by 60’s French art nouveau aesthetics icons.

Collections are being created in limited quantities,
all products being unique.

Everything is drawn, coloured, tie-dyed, cut, modelled, sewn by hand, involving Belgrade art scene. The idea is to leave as little footprint behind as possible – all leftover materials are to be used for production of artistic wall carpets, and other home cotton accessories. We have taste for zero waste. ♻️

ZodiJack

Jack 22 collection is inspired by zodiac and is called ZodiJack, power of Mars and Venus and their impact on us, Jiotish astrology, Hinduism in the context of gender dynamics and sexuality. Gender symbols are derived from astrological signs representing as Thouros – Mars (God of war) and Phosphorus- Venus (Goddess of love) for male ( ) and female ( ) respectively. Since all (wo)men are created equal, Jack 22 undies are as well! We all wear the same marks with slight differences – let’s celebrate them!
♈️ ♉️ ♊️ ♋️ ♌️ ♍️ ♎️ ♏️ ♐️ ♑️ ♒️ ♓️

Holy

Ganesh is the elephant-headed god of prosperity, wisdom, success, intelligence and good luck. He is known as the creator and remover of obstacles, bestower of happiness and the eliminator of sorrow.

Kali 10 handed blue woman with 3 eyes is worshiped both a destroyer and a creator of life. Outside, she is looking very bad. But inside, Kali is very sweet goddess. Whatever you want—house, job, car, husband, child—when you make her sacrifice, then she will give it anything.

EmoJack

The EmoJack collection is inspired by the power of emojis in digitalized world. Emojis are images, but they are also endlessly symbolic – they stand in for words and concepts and contextualize the tone of the conversation and increase the imagination and vocabulary of your body. Embroidered Emojis! 😎

C-Through

Magically invisible, acrobatically stretchy, see-through undies and bralette. Serve with wine and spaghetti.🪟

Tie-Dye

Invented in the mid-1960s in the United States. The technique celebrated its 100th bday and is still alive and kicking! Tie-Dye is never gonna die! 🌻

Capsule collection of Tops – with 3 motives – Leopard – pattern of Jack’s favorite animal, (Jack once said “it deserves Pantone dedicated color!”), curious Snake and hippie Flower power! 🍃🌺🍃

Sunny Side Up

Capsule collection of Undies – painted on pre-coloured cotton, on a countryside…2 times tye-dyed, 24h sundried! ☀️

Collections are being created in limited quantities, all products being unique.

Everything is drawn, coloured, tie-dyed, cut, modelled, sewn by hand, involving Belgrade art scene. The idea is to leave as little footprint behind as possible – all leftover materials are to be used for production of artistic wall carpets, and other home cotton accessories. We have taste for zero waste. ♻️

ZodiJack

Jack 22 collection is inspired by zodiac and is called ZodiJack, power of Mars and Venus and their impact on us, Jiotish astrology, Hinduism in the context of gender dynamics and sexuality. Gender symbols are derived from astrological signs representing as Thouros – Mars (God of war) and Phosphorus- Venus (Goddess of love) for male ( ) and female ( ) respectively. Since all (wo)men are created equal, Jack 22 undies are as well! We all wear the same marks with slight differences – let’s celebrate them!
♈️ ♉️ ♊️ ♋️ ♌️ ♍️ ♎️ ♏️ ♐️ ♑️ ♒️ ♓️

Holy

Ganesh is the elephant-headed god of prosperity, wisdom, success, intelligence and good luck. He is known as the creator and remover of obstacles, bestower of happiness and the eliminator of sorrow.

Kali 10 handed blue woman with 3 eyes is worshiped both a destroyer and a creator of life. Outside, she is looking very bad. But inside, Kali is very sweet goddess. Whatever you want—house, job, car, husband, child—when you make her sacrifice, then she will give it anything.

EmoJack

The EmoJack collection is inspired by the power of emojis in digitalized world. Emojis are images, but they are also endlessly symbolic – they stand in for words and concepts and contextualize the tone of the conversation and increase the imagination and vocabulary of your body. Embroidered Emojis! 😎

C-Through

Magically invisible, acrobatically stretchy, see-through undies and bralette. Serve with wine and spaghetti.🪟

Tie-Dye Collection

Invented in the mid-1960s in the United States. The technique celebrated its 100th bday and is still alive and kicking! Tie-Dye is never gonna die! 🌻

Jungle of Eden

Capsule collection of Tops with 3 motives: Curious Snake, Hippie Flower Power and Leopard, pattern of Jack’s favorite animal, as Jack once said “It deserves Pantone dedicated color!”. 🐆  🍃🌺🍃 🐍

Sunny Side Up

Capsule collection of Undies – painted on pre-coloured cotton, on a countryside… 2 times tye-dyed, 24h sundried! ☀️